Portfolio Archive - Lucie Vaterlaus https://www.lucievaterlaus.com/portfolio/ Your French digital marketing freelance consultant Tue, 05 Nov 2024 12:29:14 +0000 fr-FR hourly 1 https://wordpress.org/?v=6.6.2 https://www.lucievaterlaus.com/wp-content/uploads/2023/09/icon_color-100x100.webp Portfolio Archive - Lucie Vaterlaus https://www.lucievaterlaus.com/portfolio/ 32 32 Textbroker – Data-Driven Email Optimization https://www.lucievaterlaus.com/portfolio/textbroker-data-driven-email-optimization/ https://www.lucievaterlaus.com/portfolio/textbroker-data-driven-email-optimization/#respond Tue, 29 Oct 2024 13:00:25 +0000 https://www.lucievaterlaus.com/?post_type=keydesign-portfolio&p=22090 Client Textbroker Project Data-Driven Email Optimization Project description Textbroker wanted to improve the performance of its French monthly newsletters, which shared the latest blog updates and relevant landing pages. My approach to boosting open and engagement rates was conducting A/B tests on subject lines by exploring variations in tone, personalization, and styling. Project specifics Email […]

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Client

Textbroker

Project

Data-Driven Email Optimization

Project description

Textbroker wanted to improve the performance of its French monthly newsletters, which shared the latest blog updates and relevant landing pages. My approach to boosting open and engagement rates was conducting A/B tests on subject lines by exploring variations in tone, personalization, and styling.

Project specifics

  • Email Marketing
  • A/B Testing
  • Open Rate & CTR Optimization
  • Data Analytics
A/B Testing

Optimize open rates and click-through rates

To maximize email engagement, I implemented a targeted A/B testing approach on subject lines, experimenting with questions versus bold statements, personalization (recipient names), and styling (capitalization and punctuation). This data-driven strategy achieved a +23% increase in open rates and a 1.5% boost in CTR, successfully engaging over 3,000 clients and driving consistent improvements in email metrics.

Data-Driven Personalization

Refine messaging through real-time performance insights

Using real-time analytics, I tracked open and click-through rates, iterating on each test to refine subject lines. This enabled personalized, high-performing email campaigns tailored to specific client segments, reinforcing Textbroker’s brand authority and driving better ROI on outreach efforts.

Better Email Engagement

Drive measurable results across a growing client base

The iterative testing process provided actionable insights into client preferences, building a repository of best practices for future campaigns. By identifying high-performing subject line styles, the optimized newsletters reached a broader audience more effectively, significantly improving engagement rates.

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CTR Improvement

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Open Rate Increase

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Subscribers Engaged

Testimony

Christian Rädge

Head of Digital Marketing @ Textbroker

Get in touch

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]]> https://www.lucievaterlaus.com/portfolio/textbroker-data-driven-email-optimization/feed/ 0 Textbroker – SEO & Content Creation https://www.lucievaterlaus.com/portfolio/textbroker-seo-content-creation/ https://www.lucievaterlaus.com/portfolio/textbroker-seo-content-creation/#respond Sun, 06 Oct 2024 13:49:21 +0000 https://www.lucievaterlaus.com/?post_type=keydesign-portfolio&p=21994 Client Textbroker Project SEO & Content Creation Project description As Lead Digital Marketing Manager for Textbroker, Europe’s #1 content-as-a-service platform, I led the development and execution of a comprehensive SEO and content strategy to boost organic visibility and lead generation in the French market. Part of the strategy involved launching campaigns around emerging industry trends, […]

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Client

Textbroker

Project

SEO & Content Creation

Project description

As Lead Digital Marketing Manager for Textbroker, Europe’s #1 content-as-a-service platform, I led the development and execution of a comprehensive SEO and content strategy to boost organic visibility and lead generation in the French market. Part of the strategy involved launching campaigns around emerging industry trends, such as AI in content creation, to position Textbroker as a thought leader in the market.

Project specifics

  • SEO Strategy
  • Content Marketing
  • Lead Generation
  • Data Analytics
SEO Strategy

Drive high-quality traffic and boost lead generation

The SEO strategy targeted clients ready to convert, optimizing the content for high-intent queries to ensure Textbroker appeared in front of those actively searching for content solutions. By integrating AI-related campaigns, we also tapped into emerging content trends, further enhancing the platform's visibility.

AI & Industry Trends

Position Textbroker as a thought leader in emerging trends

We launched AI-focused content campaigns to capture businesses exploring innovative content solutions. This positioned Textbroker as a leader in the evolving landscape of hybrid content creation, attracting both traditional clients and those looking into AI-boosted writing.

Content Optimization

Boosting visibility and authority

Strategic content creation and on-page SEO efforts contributed to significant growth in organic traffic and keyword coverage. By focusing on high-intent keywords and improving site architecture, Textbroker’s visibility in competitive and niche areas improved, resulting in stronger authority and lead generation.

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Keyword Coverage YoY

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Organic Clicks

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of Total Leads

Lucie led the SEO and content strategy for Textbroker, significantly contributing to our online visibility to expand our market coverage within the French market. Thanks to her work, the most strategic keywords we targeted reached the top 5 rankings, generated valuable organic traffic, and finally helped us to drive more qualified leads and business. I highly recommend Lucie for her expertise in SEO and content marketing. She consistently delivers outstanding results and is a pleasure to work with.

Oliver Emmrich

CMO @ Textbroker

Get in touch

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]]> https://www.lucievaterlaus.com/portfolio/textbroker-seo-content-creation/feed/ 0 Villa Archange – MICE Project Management https://www.lucievaterlaus.com/portfolio/villa-archange-mice-project-management/ https://www.lucievaterlaus.com/portfolio/villa-archange-mice-project-management/#respond Sun, 06 Oct 2024 12:51:36 +0000 https://www.lucievaterlaus.com/?post_type=keydesign-portfolio&p=21969 Client Villa Archange Project MICE Project Management Project description At Villa Archange, a two-Michelin-starred restaurant by chef Bruno Oger, I led MICE (Meetings, Incentives, Conferences, and Events) project management for high-profile events. From private functions to international congresses, I managed a budget of approximately €350,000 annually and coordinated events for prestigious clients such as the […]

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Client

Villa Archange

Project

MICE Project Management

Project description

At Villa Archange, a two-Michelin-starred restaurant by chef Bruno Oger, I led MICE (Meetings, Incentives, Conferences, and Events) project management for high-profile events.

From private functions to international congresses, I managed a budget of approximately €350,000 annually and coordinated events for prestigious clients such as the Festival de Cannes, Relais & Châteaux, royal families, and other VIPs. My role encompassed the entire event lifecycle—from catering and décor to entertainment and logistics.

Project specifics

  • Project Management
  • Event Planning
  • Client Relations
  • Logistics & Coordination
Event Organization

Crafting unforgettable, tailored experiences

I was responsible for managing every aspect of the event planning process. This included:

  • Catering: Customized menus from the two-Michelin-starred restaurant Villa Archange.
  • Décor: Sourcing floral arrangements, coordinating room setups, and overseeing menu printing and kakemono design.
  • Entertainment & Activities: Organizing live jazz performances and setting up exclusive museum visits. My attention to detail ensured each event was uniquely tailored to client needs and preferences, creating unforgettable experiences.
Operational Excellence

Ensuring seamless communication and execution

To guarantee flawless event execution, I created comprehensive operational documents for the restaurant’s kitchen, pastry, and service teams. These documents contained vital information such as menus, dietary specifics, seating arrangements, and décor requirements, allowing each team to deliver a seamless and well-organized service.

Creating Memories

Improving client experience with storytelling

Clients in the luxury food industry expect more than just a meal—they seek an experience that engages all senses. To vehiculate Bruno Oger's story, I developed the concept “From Brittany to the Mediterranean,” which embodied the restaurant’s culinary journey.

Taste and visuals are key. So I created personalized gift bags  containing the restaurant’s signature honey madeleine and business cards. Additionally, I designed visually appealing business proposals templates that allowed us to quickly respond to client requests in an elegant, professional format.

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Annual Events

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Budget

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Attendees

Lucie co-managed key accounts and an annual portfolio worth €350,000. She was fully responsible for coordinating MICE projects, from receiving the initial request to organizing the event, including high-profile events like the Cannes Festival dinner, weddings with 200 guests, and Relais & Châteaux soirées. Her work helped build loyalty among an international luxury clientele, increased revenue, and consistently met the high expectations of our most demanding clients. I recommend Lucie for her ability to tackle challenges, her professionalism, and her talent in successfully managing large-scale projects with precision and success. She grew into her role and gained the trust of both the team and clients, becoming a real asset to my department.

Cécile Moatti

Head of Communications @ Villa Archange

Get in touch

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]]> https://www.lucievaterlaus.com/portfolio/villa-archange-mice-project-management/feed/ 0 Storylake – Brand Strategy & GTM https://www.lucievaterlaus.com/portfolio/storylake-brand-strategy-gtm/ https://www.lucievaterlaus.com/portfolio/storylake-brand-strategy-gtm/#respond Sun, 06 Oct 2024 11:29:29 +0000 https://www.lucievaterlaus.com/?post_type=keydesign-portfolio&p=21935 Client Storylake Project Brand Strategy & GTM Project description As Storylake, a renowned marketplace for high-quality expert content, expanded its services, I led the GTM and brand strategy, focusing on crafting a unique voice that resonated with both U.S. and German markets. My goal was to position Storylake as a trusted, authoritative source by leveraging […]

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Client

Storylake

Project

Brand Strategy & GTM

Project description

As Storylake, a renowned marketplace for high-quality expert content, expanded its services, I led the GTM and brand strategy, focusing on crafting a unique voice that resonated with both U.S. and German markets. My goal was to position Storylake as a trusted, authoritative source by leveraging SEO and communication strategies emphasizing the platform’s Unique Value Proposition (USP) and client benefits.

Project specifics

  • Brand Strategy
  • Content Marketing
  • SEO Audit
  • Competitive Positioning
Brand Strategy

Building trust and authority in a competitive market

Through a comprehensive brand strategy, I reinforced Storylake’s position as a leader in expert-driven content creation. This included aligning Storylake’s messaging with its core strengths—quality content from subject matter experts (SMEs). With a semantic analysis, I refined Storylake’s messaging to highlight the direct benefits to clients: provide authoritative and insightful content tailored to every industry needs.

Online Presence

Establish a strong and credible digital footprint

To solidify Storylake’s online authority, I conducted a thorough SEO audit, optimizing both technical and content elements. This included improving site architecture, offers' wording, and creating a content strategy aligned with SEO best practices. As part of this, I developed a content calendar, selecting high-potential keywords and identifying subject matter experts from Storylake’s expert database to create content tailored to these opportunities.

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Markets

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Content Pieces

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PageSpeed Score

With her extensive strategic know-how in content marketing, Lucie has supported us in many international content projects. With her expertise, she also helped us publish high-quality and precisely targeted content for the French market, which allowed us to significantly improve our rankings and substantially increase our traffic. We can highly recommend Lucie as a very competent and dedicated addition to any marketing department.

El-Hadi Zahri

CEO @ Storylake

Get in touch

L’article Storylake – Brand Strategy & GTM est apparu en premier sur Lucie Vaterlaus.

]]> https://www.lucievaterlaus.com/portfolio/storylake-brand-strategy-gtm/feed/ 0 Villa Archange – Community Management https://www.lucievaterlaus.com/portfolio/villa-archange-community-management/ Fri, 04 Oct 2024 10:23:15 +0000 https://www.lucievaterlaus.com/?post_type=keydesign-portfolio&p=21538 Client Villa Archange Project Community Management Project description Villa Archange, led by renowned two-Michelin-starred Chef Bruno Oger, sought to elevate its social media presence and engage with a broader audience. My proposition was to build and grow their Instagram account from scratch, curating a refined digital experience that mirrors the restaurant’s prestigious reputation. Project specifics […]

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Client

Villa Archange

Project

Community Management

Project description

Villa Archange, led by renowned two-Michelin-starred Chef Bruno Oger, sought to elevate its social media presence and engage with a broader audience.

My proposition was to build and grow their Instagram account from scratch, curating a refined digital experience that mirrors the restaurant’s prestigious reputation.

Project specifics

  • Instagram
  • Community Management
  • Audience building
  • Influencer marketing
  • Data Analytics
Social Media Strategy

Increased brand awareness and organic engagement​

The newly launched Instagram account was crafted to engage a niche audience, with a focus on organic content creation. I developed a strategy that increased Villa Archange’s followers by more than 6,000 in 1.5 years, fostering a community of food lovers and Michelin restaurant enthusiasts.

Content Creation

Curated visually appealing and relevant content​

A content plan was executed with high-quality client photos, stories, and reels, reflecting the elegance of the restaurant. Each piece was carefully tailored to capture the culinary excellence and luxury dining experience Villa Archange offers.

Community Engagement

Active interaction with industry professionals and guests​

To increase visibility, I interacted with other chefs, engaged with followers of Michelin-star restaurants, and tagged clients in posts to drive further engagement. We obtained higher post interaction and a growing, dedicated audience.

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Year

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Followers

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Countries

Lucie was tasked with creating and managing the restaurant’s Instagram account from scratch, with very limited resources (minimal budget and visual assets). At the same time, she handled various other aspects of our communication strategy. Through her meticulous work and ability to maximize available resources, she successfully attracted over 6,000 followers in 18 months, significantly boosting our online visibility and establishing us as a key player in the industry. I highly recommend Lucie for her autonomy, discipline, and organizational skills. She executed this project brilliantly while efficiently managing her numerous other responsibilities.

Cécile Moatti

Head of Communications @ Villa Archange

Get in touch

L’article Villa Archange – Community Management est apparu en premier sur Lucie Vaterlaus.

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