Archives des Content Creation - Lucie Vaterlaus https://www.lucievaterlaus.com/portfolio-category/content-creation/ Your French digital marketing freelance consultant Tue, 05 Nov 2024 12:29:14 +0000 fr-FR hourly 1 https://wordpress.org/?v=6.6.2 https://www.lucievaterlaus.com/wp-content/uploads/2023/09/icon_color-100x100.webp Archives des Content Creation - Lucie Vaterlaus https://www.lucievaterlaus.com/portfolio-category/content-creation/ 32 32 Textbroker – Data-Driven Email Optimization https://www.lucievaterlaus.com/portfolio/textbroker-data-driven-email-optimization/ https://www.lucievaterlaus.com/portfolio/textbroker-data-driven-email-optimization/#respond Tue, 29 Oct 2024 13:00:25 +0000 https://www.lucievaterlaus.com/?post_type=keydesign-portfolio&p=22090 Client Textbroker Project Data-Driven Email Optimization Project description Textbroker wanted to improve the performance of its French monthly newsletters, which shared the latest blog updates and relevant landing pages. My approach to boosting open and engagement rates was conducting A/B tests on subject lines by exploring variations in tone, personalization, and styling. Project specifics Email […]

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Client

Textbroker

Project

Data-Driven Email Optimization

Project description

Textbroker wanted to improve the performance of its French monthly newsletters, which shared the latest blog updates and relevant landing pages. My approach to boosting open and engagement rates was conducting A/B tests on subject lines by exploring variations in tone, personalization, and styling.

Project specifics

  • Email Marketing
  • A/B Testing
  • Open Rate & CTR Optimization
  • Data Analytics
A/B Testing

Optimize open rates and click-through rates

To maximize email engagement, I implemented a targeted A/B testing approach on subject lines, experimenting with questions versus bold statements, personalization (recipient names), and styling (capitalization and punctuation). This data-driven strategy achieved a +23% increase in open rates and a 1.5% boost in CTR, successfully engaging over 3,000 clients and driving consistent improvements in email metrics.

Data-Driven Personalization

Refine messaging through real-time performance insights

Using real-time analytics, I tracked open and click-through rates, iterating on each test to refine subject lines. This enabled personalized, high-performing email campaigns tailored to specific client segments, reinforcing Textbroker’s brand authority and driving better ROI on outreach efforts.

Better Email Engagement

Drive measurable results across a growing client base

The iterative testing process provided actionable insights into client preferences, building a repository of best practices for future campaigns. By identifying high-performing subject line styles, the optimized newsletters reached a broader audience more effectively, significantly improving engagement rates.

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CTR Improvement

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Open Rate Increase

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Subscribers Engaged

Testimony

Christian Rädge

Head of Digital Marketing @ Textbroker

Get in touch

L’article Textbroker – Data-Driven Email Optimization est apparu en premier sur Lucie Vaterlaus.

]]> https://www.lucievaterlaus.com/portfolio/textbroker-data-driven-email-optimization/feed/ 0 Textbroker – SEO & Content Creation https://www.lucievaterlaus.com/portfolio/textbroker-seo-content-creation/ https://www.lucievaterlaus.com/portfolio/textbroker-seo-content-creation/#respond Sun, 06 Oct 2024 13:49:21 +0000 https://www.lucievaterlaus.com/?post_type=keydesign-portfolio&p=21994 Client Textbroker Project SEO & Content Creation Project description As Lead Digital Marketing Manager for Textbroker, Europe’s #1 content-as-a-service platform, I led the development and execution of a comprehensive SEO and content strategy to boost organic visibility and lead generation in the French market. Part of the strategy involved launching campaigns around emerging industry trends, […]

L’article Textbroker – SEO & Content Creation est apparu en premier sur Lucie Vaterlaus.

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Client

Textbroker

Project

SEO & Content Creation

Project description

As Lead Digital Marketing Manager for Textbroker, Europe’s #1 content-as-a-service platform, I led the development and execution of a comprehensive SEO and content strategy to boost organic visibility and lead generation in the French market. Part of the strategy involved launching campaigns around emerging industry trends, such as AI in content creation, to position Textbroker as a thought leader in the market.

Project specifics

  • SEO Strategy
  • Content Marketing
  • Lead Generation
  • Data Analytics
SEO Strategy

Drive high-quality traffic and boost lead generation

The SEO strategy targeted clients ready to convert, optimizing the content for high-intent queries to ensure Textbroker appeared in front of those actively searching for content solutions. By integrating AI-related campaigns, we also tapped into emerging content trends, further enhancing the platform's visibility.

AI & Industry Trends

Position Textbroker as a thought leader in emerging trends

We launched AI-focused content campaigns to capture businesses exploring innovative content solutions. This positioned Textbroker as a leader in the evolving landscape of hybrid content creation, attracting both traditional clients and those looking into AI-boosted writing.

Content Optimization

Boosting visibility and authority

Strategic content creation and on-page SEO efforts contributed to significant growth in organic traffic and keyword coverage. By focusing on high-intent keywords and improving site architecture, Textbroker’s visibility in competitive and niche areas improved, resulting in stronger authority and lead generation.

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Keyword Coverage YoY

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Organic Clicks

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of Total Leads

Lucie led the SEO and content strategy for Textbroker, significantly contributing to our online visibility to expand our market coverage within the French market. Thanks to her work, the most strategic keywords we targeted reached the top 5 rankings, generated valuable organic traffic, and finally helped us to drive more qualified leads and business. I highly recommend Lucie for her expertise in SEO and content marketing. She consistently delivers outstanding results and is a pleasure to work with.

Oliver Emmrich

CMO @ Textbroker

Get in touch

L’article Textbroker – SEO & Content Creation est apparu en premier sur Lucie Vaterlaus.

]]> https://www.lucievaterlaus.com/portfolio/textbroker-seo-content-creation/feed/ 0 Villa Archange – Community Management https://www.lucievaterlaus.com/portfolio/villa-archange-community-management/ Fri, 04 Oct 2024 10:23:15 +0000 https://www.lucievaterlaus.com/?post_type=keydesign-portfolio&p=21538 Client Villa Archange Project Community Management Project description Villa Archange, led by renowned two-Michelin-starred Chef Bruno Oger, sought to elevate its social media presence and engage with a broader audience. My proposition was to build and grow their Instagram account from scratch, curating a refined digital experience that mirrors the restaurant’s prestigious reputation. Project specifics […]

L’article Villa Archange – Community Management est apparu en premier sur Lucie Vaterlaus.

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Client

Villa Archange

Project

Community Management

Project description

Villa Archange, led by renowned two-Michelin-starred Chef Bruno Oger, sought to elevate its social media presence and engage with a broader audience.

My proposition was to build and grow their Instagram account from scratch, curating a refined digital experience that mirrors the restaurant’s prestigious reputation.

Project specifics

  • Instagram
  • Community Management
  • Audience building
  • Influencer marketing
  • Data Analytics
Social Media Strategy

Increased brand awareness and organic engagement​

The newly launched Instagram account was crafted to engage a niche audience, with a focus on organic content creation. I developed a strategy that increased Villa Archange’s followers by more than 6,000 in 1.5 years, fostering a community of food lovers and Michelin restaurant enthusiasts.

Content Creation

Curated visually appealing and relevant content​

A content plan was executed with high-quality client photos, stories, and reels, reflecting the elegance of the restaurant. Each piece was carefully tailored to capture the culinary excellence and luxury dining experience Villa Archange offers.

Community Engagement

Active interaction with industry professionals and guests​

To increase visibility, I interacted with other chefs, engaged with followers of Michelin-star restaurants, and tagged clients in posts to drive further engagement. We obtained higher post interaction and a growing, dedicated audience.

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Year

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Followers

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Countries

Lucie was tasked with creating and managing the restaurant’s Instagram account from scratch, with very limited resources (minimal budget and visual assets). At the same time, she handled various other aspects of our communication strategy. Through her meticulous work and ability to maximize available resources, she successfully attracted over 6,000 followers in 18 months, significantly boosting our online visibility and establishing us as a key player in the industry. I highly recommend Lucie for her autonomy, discipline, and organizational skills. She executed this project brilliantly while efficiently managing her numerous other responsibilities.

Cécile Moatti

Head of Communications @ Villa Archange

Get in touch

L’article Villa Archange – Community Management est apparu en premier sur Lucie Vaterlaus.

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